The future remains sunny for the White Rain brand. Brynwood Partners VI L.P. and The Sun Products Corporation have announced that Brynwood VI’s portfolio company, High Ridge Brands Co., has signed a definitive agreement to acquire the rights to the White Rain personal care brand from Sun Products. Additionally, as part of the transaction, High Ridge Brands is acquiring the Adorn, The Dry Look, Mink and Toni brands. Terms and conditions of the transaction, which is scheduled to close on July 2nd, will not be disclosed.

White Rain, an iconic brand with a long history with U.S. consumers, was first introduced by Gillette in 1952. The brand was originally advertised with the tagline, “your lovely hair is the essence of romance, so keep it sunshine bright with White Rain.” Today, White Rain products offer a diverse product portfolio that includes shampoos, conditioners, body washes and hair styling products for the entire family. Products are widely distributed in the U.S. through leading retailers in the food, drug, mass and dollar channels.